Home
Communities
Companies
- Companies
  
  Discover best places to work
- Compare Companies
  
  Compare & find best workplace
- Add Office Photos
  
  Bring your workplace to life
- Add Company Benefits
  
  Highlight your company's perks
Reviews
- Company reviews
  
  Read reviews for 6L+ companies
- Write a review
  
  Rate your former or current company
Salaries
- Browse salaries
  
  Discover salaries for 6L+ companies
- Salary calculator
  
  Calculate your take home salary
- Are you paid fairly?
  
  Check your market value
- Share your salary
  
  Help other jobseekers
- Gratuity calculator
  
  Check your gratuity amount
- HRA calculator
  
  Check how much of your HRA is tax-free
- Salary hike calculator
  
  Check your salary hike
Interviews
- Company interviews
  
  Read interviews for 40K+ companies
- Campus placements
  
  Interviews questions for 2K+ colleges
- Share interview questions
  
  Contribute your interview questions
Jobs
Awards

WINNERS AWAITED!
- ABECA 2025
  
  WINNERS AWAITED!
  
  AmbitionBox Employee Choice Awards - 4th Edition
- ABECA 2024
  
  AmbitionBox Employee Choice Awards - 3rd Edition
- AmbitionBox Best Places to Work 2022
  
  2nd Edition
- AmbitionBox Best Places to Work 2021
  
  1st Edition

For Employers

Add office photos

Employer? Claim Account for FREE

Mars International India

Compare

4.2

based on 392 Reviews

Video summary

14 Mars International India Jobs

Customer Marketing Manager - SPT

Mars

4.2

based on 392 Reviews

8-10 years

Hyderabad / Secunderabad

1 vacancy

Customer Marketing Manager - SPT

Mars International India

posted 1mon ago

Job Role Insights

Flexible timing

Key skills for the job

Salesforce Nutrition Merchandising Skill Development CCTV Monitoring NPD

+ 2 more

Job Description

Job Description:

Role: Customer Marketing Manager - SPT
Business Unit: Mars Pet Nutrition
Location: Hyderabad

Key Responsibilities:

Define drive the Customer Nature Type (Pet Shops, Clinics, Breeders) classification and strategy of Assortment, Merchandising Promotion Responsible for SPT Channel portfolio volume growth manage the CMM budgets in line with plans Designing Executing Trade engagement calendar as per the market requirements
Co-create in-store collaterals specific to Channel Customer Nature and drive execution through the Sales team.
Focus on In-Store branding with best-in-class execution through agency. Constant monitoring of competition activities in the channel and regular updates to stakeholders, thereby refreshing the channel strategy in line with industry practices.
Maintain drive the Customer Store panel for Dipstick study on NPD launches, execution of activations - promotions create a workable feedback process
Deriving category shopper insights appropriate measures to drive category growth in SPT keeping the lens of CATEGORY FIRST as the fulcrum of customer shopper engagement
Setup Tie-up plans for the PT channel drive the same with a high Success rate through the Sales team in respective geographies
Own the Top SPT customer engagement program from concept to execution and gratification settlement with high standards of execution
Cross-functional collaboration with the Marketing team in terms of NPD - launch elements planning, detailed Activity sheet management and driving the execution of NPD elements in market through Sales counterparts
Own up and lead the Sampling program - E2E- Budgets management, Planning of Annual Sampling activity, Vendor management and Performance review Work closely with Omni Channel Manager to drive focus on E-SPT accounts through, activations, sampling campaigns
Co-ordinate on TE Scheme effectiveness for SPT Channel, and make necessary recommendations with stakeholders by sharing key channel insights for making the TE work more effectively.
Act as a feeder to the Sales capability manager to share inputs on customizing SPT channel-related skill development needs for teams
Constantly be on the hunt to drive TL on SPT MKBs and work closely with the sales team on the field with SPT accounts to understand the Category/Shopper trends leverage the same to share regional/portfolio level insights
On specific vendors, lead the coordination with the MGS commercial team for ways of working regular reviews.

Job Specifications /Qualifications

Education Professional Qualification

A business graduate with a total of 8-10 years experience

Knowledge/Experience

Should have worked in customer-facing roles in sales or marketing
Category Shopper understanding, to create strategic plans for the channel. Org agility to collaborate with cross-functional stakeholders
Demonstrated high levels of driving key organizational agendas by influencing without direct authority
Sales experience across different geographies/channels preferred

What can you expect from Mars

Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose-driven company, where we re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry-competitive salary and benefits package, including a company bonus.