Exciting Opportunity: SEO Specialist | Backlink Acquisition

We are seeking a highly motivated and skilled SEO Specialist to join our dynamic marketing team. This role focuses on backlink acquisition and management, ensuring our brand maintains its competitive edge in the SaaS market. As an integral part of our SEO strategy, you will develop and execute innovative link-building initiatives to boost organic rankings, enhance domain authority, and generate high-quality referral traffic.

Key Responsibilities:

Link-Building Strategy & Execution:

• Develop and execute robust backlink acquisition strategies tailored to the SaaS industry.
• Conduct competitor and link gap analysis to identify high-value link opportunities.
• Establish partnerships with authoritative domains, industry publications, and SaaS influencers to secure impactful backlinks

Content Collaboration & Asset Development:

• Collaborate with content, product marketing, and design teams to create assets such as whitepapers, eBooks, case studies, and data-driven reports that attract backlinks.
• Drive guest posting, partnership content, and PR campaigns to strengthen the brands position as a thought leader

Review and Social Management Integration:

• Utilize tools like Birdeye to optimize local and niche-specific listings, generating backlinks from authoritative directories and review sites.
• Monitor and engage with online reviews to identify link-building opportunities and maintain brand integrity.

Required Tools and Platforms:

• SEO and analytics platforms: Ahrefs, SEMrush, Moz, Google Analytics, Google Search Console.