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based on 3k Reviews

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4 Cummins Marketing Specialist Jobs

Marketing Specialist - Senior

6-11 years

Pune

1 vacancy

Marketing Specialist - Senior

Cummins

posted 10d ago

Job Description

The Marketing Specialist - Senior plays a critical role in implementing marketing strategies for an identified product line or geography. This role combines strategic market analysis with cross-functional collaboration to drive business development opportunities and the successful launch of new products. The specialist supports business goals by identifying market trends, aligning stakeholders, and executing marketing initiatives.
Key Responsibilities :
  • Market Research & Business Development :
    • Conduct market research and identify business development opportunities for the DBU.
    • Evaluate new business ideas and pilot launches using structured feedback and market potential analyses.
  • Product Launch & Management :
    • Manage the end-to-end launch of new products, ensuring a comprehensive evaluation of markets, products, channels, suppliers, and financials.
    • Oversee "infant care" of launched initiatives, working with customers, zonal BD POCs, and sales teams to demonstrate success.
  • Stakeholder Collaboration & Planning :
    • Collaborate with the zonal sales team and dealerships to drive the Annual Operating Plan for business development initiatives.
    • Partner with marcom, channel, pricing, finance, and cross-functional teams to evolve product strategies from concept to execution.
  • Customer & Supplier Relationships :
    • Build and maintain strong supplier relationships to meet timelines.
    • Gather market intelligence for precise segmentation, targeting, and positioning (STP).
  • Marketing Communication & Continuous Improvement :
    • Develop and execute marketing communication plans aligned with global brand strategies.
    • Participate in continuous improvement initiatives as a marketing representative.
Qualifications, Skills, and Competencies :
Education, Licenses, Certifications :
  • Bachelor s degree (or equivalent) in Marketing, Sales, Business Administration, or a related field.
Experience :
  • Intermediate level of relevant work experience is required.
  • Proficiency in the four P s of marketing (Product, Price, Promotion, and Placement) is essential.
Additional Knowledge and Skills :
  • Thrives in ambiguous situations, adapting to evolving challenges and opportunities.
  • Strong business acumen, with the ability to identify growth opportunities and drive strategic initiatives.
  • Exceptional stakeholder management, ensuring alignment across diverse teams and partners.
Key Competencies :
  • Balances Stakeholders : Effectively anticipates and manages the diverse needs and expectations of multiple stakeholders, ensuring alignment and satisfaction.
  • Communicates Effectively : Develops and delivers clear, multi-mode communications tailored to various audiences, ensuring understanding and engagement.
  • Customer Focus : Builds and nurtures strong relationships with customers to deliver tailored, customer-centric solutions.
  • Drives Engagement : Fosters an environment where individuals are motivated to excel and contribute toward achieving organizational objectives.
  • Plans and Aligns : Demonstrates excellent organizational skills by prioritizing tasks and resources to meet goals efficiently.
  • Resourcefulness : Utilizes resources wisely and effectively to overcome challenges and achieve objectives.
  • Channel Awareness : Understands and contextualizes industry structures, market dynamics, and channels to advance business goals.
  • Market Analysis : Leverages research tools to gather and analyze data, identifying market trends and opportunities that inform business strategies.
  • Marketing Plan Management : Crafts and implements marketing strategies involving the four P s, aligning with customer needs and business objectives.
  • Translating Relevant Market Data : Collects and synthesizes customer and market data to generate actionable insights for effective decision-making.
  • Values Differences : Embraces diversity in perspectives and backgrounds, fostering a culture of inclusion and innovation.

Employment Type: Full Time, Permanent

Read full job description

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People are getting interviews at Cummins through

(based on 154 Cummins interviews)
Campus Placement
Job Portal
Company Website
Referral
Walkin
Recruitment Consultant
32%
16%
11%
10%
8%
4%
19% candidates got the interview through other sources.
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What Marketing Specialist at Cummins are saying

4.0
 Rating based on 2 Marketing Specialist reviews

Likes

Work life balance and good learning throughout your career.

Dislikes

promotions are little slow as compared to other global companies

Read 2 reviews

Marketing Specialist salary at Cummins

reported by 8 employees with 1-4 years exp.
₹11 L/yr - ₹18.8 L/yr
72% more than the average Marketing Specialist Salary in India
View more details

What Cummins employees are saying about work life

based on 3k employees
66%
47%
46%
94%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

Cummins Benefits

Submitted by Company
Financial wellness
Health and Wellness
Continuing Education
Paid Incentive
Inclusion and Equity
Work-Life Flexibility +2 more
Submitted by Employees
Job Training
Health Insurance
Soft Skill Training
Child care
Cafeteria
Education Assistance +6 more
View more benefits

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Cummins Pune Office Location

View all
Pune, Maharashtra Office
Tower A, 5th Floor, Survey No. 21, Balewadi Pune – 411 045, Maharashtra, India Pune, Maharashtra

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