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Engaged Employer

Cummins

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4.3

based on 3k Reviews

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Company for Women - 2024

129 Cummins Jobs

Marketing Specialist - Senior

Cummins India Ltd

4.3

based on 3k Reviews

6-11 years

Pune

1 vacancy

Marketing Specialist - Senior

Cummins

posted 17hr ago

Job Role Insights

Flexible timing

Key skills for the job

Market Research Marketing Communication Market Analysis STP Continuous Improvement Market Intelligence

+ 3 more

Job Description

The Marketing Specialist - Senior plays a critical role in implementing marketing strategies for an identified product line or geography. This role combines strategic market analysis with cross-functional collaboration to drive business development opportunities and the successful launch of new products. The specialist supports business goals by identifying market trends, aligning stakeholders, and executing marketing initiatives.

Key Responsibilities :

Market Research & Business Development :
- Conduct market research and identify business development opportunities for the DBU.
- Evaluate new business ideas and pilot launches using structured feedback and market potential analyses.
Product Launch & Management :
- Manage the end-to-end launch of new products, ensuring a comprehensive evaluation of markets, products, channels, suppliers, and financials.
- Oversee "infant care" of launched initiatives, working with customers, zonal BD POCs, and sales teams to demonstrate success.
Stakeholder Collaboration & Planning :
- Collaborate with the zonal sales team and dealerships to drive the Annual Operating Plan for business development initiatives.
- Partner with marcom, channel, pricing, finance, and cross-functional teams to evolve product strategies from concept to execution.
Customer & Supplier Relationships :
- Build and maintain strong supplier relationships to meet timelines.
- Gather market intelligence for precise segmentation, targeting, and positioning (STP).
Marketing Communication & Continuous Improvement :
- Develop and execute marketing communication plans aligned with global brand strategies.
- Participate in continuous improvement initiatives as a marketing representative.

Qualifications, Skills, and Competencies :

Education, Licenses, Certifications :

Bachelor s degree (or equivalent) in Marketing, Sales, Business Administration, or a related field.

Experience :

Intermediate level of relevant work experience is required.
Proficiency in the four P s of marketing (Product, Price, Promotion, and Placement) is essential.

Additional Knowledge and Skills :

Thrives in ambiguous situations, adapting to evolving challenges and opportunities.
Strong business acumen, with the ability to identify growth opportunities and drive strategic initiatives.
Exceptional stakeholder management, ensuring alignment across diverse teams and partners.

Key Competencies :

Balances Stakeholders : Effectively anticipates and manages the diverse needs and expectations of multiple stakeholders, ensuring alignment and satisfaction.
Communicates Effectively : Develops and delivers clear, multi-mode communications tailored to various audiences, ensuring understanding and engagement.
Customer Focus : Builds and nurtures strong relationships with customers to deliver tailored, customer-centric solutions.
Drives Engagement : Fosters an environment where individuals are motivated to excel and contribute toward achieving organizational objectives.
Plans and Aligns : Demonstrates excellent organizational skills by prioritizing tasks and resources to meet goals efficiently.
Resourcefulness : Utilizes resources wisely and effectively to overcome challenges and achieve objectives.
Channel Awareness : Understands and contextualizes industry structures, market dynamics, and channels to advance business goals.
Market Analysis : Leverages research tools to gather and analyze data, identifying market trends and opportunities that inform business strategies.
Marketing Plan Management : Crafts and implements marketing strategies involving the four P s, aligning with customer needs and business objectives.
Translating Relevant Market Data : Collects and synthesizes customer and market data to generate actionable insights for effective decision-making.
Values Differences : Embraces diversity in perspectives and backgrounds, fostering a culture of inclusion and innovation.