Role & responsibilities
Marketing Creatives & Communication
- Drive/support marketing & communication campaigns for any part of the business, including all employees, as the company may require. Craft clear and compelling content for various internal & customer-facing external communication channels (webpages, email campaigns, mobile app notifications, etc. )
- Translate communication plans/briefs from various internal teams to the creative team of agencies/ freelancers (copywriters, editors and designers) and execute/deliver effective creatives on time. Ensure all the content & creatives delivered aligns with our brand voice.
- Continuous Improvement on Communication & Creatives based on analytics and feedback from stakeholders to improve reach, adoption, and engagement
- Manage marketing materials' production, ensuring they align with brand guidelines.
Employee Brand
- Develop and execute initiatives to enhance employee engagement and strengthen our employer brand
- Manage online reputation to ensure IndiaMART is reflected as a great place to work
- Develop campaigns through social media, events and other channels to build brand affinity and advocacy amongst employees and Position employee referral programs to foster referrals as a top source of hires.
Qualifications & Skills:
- At least three years of experience in a marketing or communications role, preferably with a creative or digital agency background. Candidates with supervisory roles within a creative team will be given preference.
- Outstanding written and verbal communication skills in English & Hindi.
- Possess exceptional copywriting skills with the ability to craft compelling and engaging content, complemented by a strong sense of design to ensure visual alignment with brand aesthetics and communication goals.
Employment Type: Full Time, Permanent
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