Assistant Mgr/Manager - Marketing

Role & responsibilities

Marketing Creatives & Communication

• Drive/support marketing & communication campaigns for any part of the business, including all employees, as the company may require. Craft clear and compelling content for various internal & customer-facing external communication channels (webpages, email campaigns, mobile app notifications, etc. )
• Translate communication plans/briefs from various internal teams to the creative team of agencies/ freelancers (copywriters, editors and designers) and execute/deliver effective creatives on time. Ensure all the content & creatives delivered aligns with our brand voice. 
• Continuous Improvement on Communication & Creatives based on analytics and  feedback from stakeholders to improve reach, adoption, and engagement
• Manage marketing materials' production, ensuring they align with brand guidelines.

Employee Brand 

• Develop and execute initiatives to enhance employee engagement and strengthen our employer brand
• Manage online reputation to ensure IndiaMART is reflected as a great place to work
• Develop campaigns through social media, events and other channels to build brand affinity and advocacy amongst employees and Position employee referral programs to foster referrals as a top source of hires.

Qualifications & Skills:

1. At least three years of experience in a marketing or communications role, preferably with a creative or digital agency background. Candidates with supervisory roles within a creative team will be given preference.
2. Outstanding written and verbal communication skills in English & Hindi.
3. Possess exceptional copywriting skills with the ability to craft compelling and engaging content, complemented by a strong sense of design to ensure visual alignment with brand aesthetics and communication goals.