BTL Marketing Manager

Key Responsibilities:

• Assist in planning and executing BTL marketing campaigns, including promotions, activations, and events.
• Coordinate with vendors, agencies, and internal teams to ensure smooth campaign execution.
• Conduct market research and competitor analysis to identify new marketing opportunities.
• Manage on-ground brand activations, in-store promotions, sampling activities, and sponsorship events.
• Monitor and report on campaign performance, including ROI and engagement metrics.
• Work closely with the sales team to drive customer engagement and lead generation.
• Ensure brand consistency across all marketing materials and activities.
• Support the digital marketing team in integrating BTL activities with online campaigns.

Skills & Qualifications:

• Bachelors degree in Marketing, Business, Advertising, or a related field.
• Strong communication and interpersonal skills.
• Creativity and a passion for marketing strategies.
• Ability to multitask and handle on-ground execution.
• Proficiency in MS Office (Excel, PowerPoint, Word).
• Willingness to travel for events and activations.