Manager- Category Marketing-MAP

bout Team

The category marketing team manages demand generation, starting from driving traffic for the category through various on and off platform touchpoints, to taking actions to drive conversions. The role also involves enabling data-backed decision-making on growth hacks and building on strategic bets from a medium to long-term perspective for categories by working with stakeholders across product, category, and brand marketing for respective businesses. This role involves working with the leadership team to define the future strategy for the categories.

Roles and Responsibilities

Role:

Define and achieve the growth strategy for the fwd vertical - by considering the selection available, pricing and discount targets. This role involves managing the demand generation starting from driving the traffic for the category to taking action for driving conversion. The role also involves working on growth hacks and building on strategic bets of respective categories by working with stakeholders across product, category & brand marketing for respective BUs. This role involves working with the leadership team to define the future strategy for the categories.

Responsibilities:

Qualifications & Experience