Haleon - Lead - Performance Marketing - IIM/ISB/MDI/FMS (10-13 yrs)

Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're

improving everyday health for billions of people. By growing and innovating our global portfolio of categoryleading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours.

Care to join us. It isn't a question. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

JOB PURPOSE:

Are you looking for an opportunity to manage the digital transformation for Ecommerce and Digital Marketing across all brands and therapeutic areas? If so, this is the job for you. As Multichannel Marketing Manager you will be responsible for establishing an integrated digital support network for the development of e-commerce channel partnering across Haleon. You will also develop and execute an integrated business plan while managing relationships with strategic partners and pilot initiatives. This role will provide YOU the opportunity to lead key activities to progress YOUR career.

KEY RESPONSIBILITIES

- Lead the digital capability for the brand teams as well as key stakeholders in other functional areas.

- Develop a framework/strategy to enable marketing to build their digital strategies account for their variables and dynamics.

- Create and pilot e-commerce initiatives.

- Continue to feed the customer insight to the commercial team's brand strategy.

- Lead the 12-month digital operational plan to deliver the activities that build towards the longer-term strategy.

- Represent Haleon brands to both internal and external stakeholders.

- Provide forums for education and sharing of best practices to marketing teams, executive leadership and cross functional resources.

- Evaluate the digital strategy to optimize channel, customer, and consumer offerings.

- Lead and align multi-stakeholder relationships to ensure ongoing alignment with digital strategies.

- Inspire the marketing brand teams by developing digital capabilities and strategies and growing

capability through on/off the job training and coaching.

- Accountable for setting and achieving e-commerce operations metrics including key performance indicators (KPIs) and service level agreements.

- Understand portfolio sets for global and local supported brands as well as portfolio managers.

- Coordinate translation for the market and ensure execution is completed in a timely and accurate manner.

- Initiate and track the copy approval process for all the materials in responsible market.

- Ensure timely execution of all materials through DC and Global Platforms in responsible markets.

- Interact with local operating companies to meet customer manager needs.

- Review modern technologies and explore new developments in the digital landscape to deliver the communication and business objectives more effectively.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

- MBA Tier 1 colleges.

- 10+ years of relevant experience in a large multi-national working environment.

- Experience in multi-channel/digital marketing.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

- MBA (Marketing, Brand Management, Communications, or a Technology related field in Pharmaceuticals) consult manager on Technology related field experience

- Digital course work

- Expert in digital marketing channels in sales and marketing

- Ability to influence, challenge and gain credibility with senior commercial leaders

- Digital/social/interactive marketing experience with a clear commercial focus, including digital analytics and metrics

- Excellent communication skills, strong presentation and facilitation skills to explain/sell creative concepts

- Proven track record of driving sales performance

- Agency management experience

- Proficient in customer understanding and campaign development

- Capable of working across boundaries and functional areas

- Familiarity with copy approval process

- Experience in the Pharma sector

- Project management experience

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique

perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.