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1 Bajaj Auto Marketing Job

L3 EBU Marketing

5-8 years

Pune

1 vacancy

L3 EBU Marketing

Bajaj Auto

posted 2mon ago

Job Description

  1. Develop & execute the strategic initiatives that will deliver a superior customer experience. 2.Retail infrastructure
    1. Conceptualize & develop a Digital First customer showroom journey & ensure execution across all key markets
    1. Build necessary tools and processes to deliver a superior & differentiated experience
    2. Track analytics & generate actionable insights around key retail parameters such as walk-ins, leads, conversions, after-sales & overall customer experience scores
  2. Training
    1. Strengthen salesmen training & engagement programs, to ensure their capability & knowledge is up to date.
    2. Develop the right delivery tools for online & offline engagement
  3. Tools & Practices
    1. Design & implement Dealership Customer Loyalty Programs to increase customer lifetime value
    2. Monitor and track competitive customer experience
  4. Building & managing relationships
    1. Engage with Sales & distributor teams to assess market requirement & develop relevant solutions
    2. Create an emotional bond between dealer salesmen and BAL brand
    3. Manage agencies & consultants to deliver all of the above initiatives
  5. Timely and successful completion of key initiatives
    1. Salesmen engagement scores
    2. CSI / Brand health & other metrics to measure customer satisfaction
The above list is not exhaustive and could evolve with changing needs & priorities of the company

Employment Type: Full Time, Permanent

Read full job description

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What Marketing at Bajaj Auto are saying

Marketing salary at Bajaj Auto

reported by 5 employees
₹1 L/yr - ₹3 L/yr
53% less than the average Marketing Salary in India
View more details

What Bajaj Auto employees are saying about work life

based on 3.5k employees
52%
57%
45%
88%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

Bajaj Auto Benefits

Free Transport
Job Training
Free Food
Cafeteria
Gymnasium
Health Insurance +6 more
View more benefits

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L3 EBU Marketing

5-8 Yrs

Pune

2mon ago·via naukri.com
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