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139 Bajaj Auto Jobs

L3 EBU Marketing

5-8 years

Pune

1 vacancy

L3 EBU Marketing

Bajaj Auto

posted 2mon ago

Job Description

  1. Develop & execute the strategic initiatives that will deliver a superior customer experience. 2.Retail infrastructure
    1. Conceptualize & develop a Digital First customer showroom journey & ensure execution across all key markets
    1. Build necessary tools and processes to deliver a superior & differentiated experience
    2. Track analytics & generate actionable insights around key retail parameters such as walk-ins, leads, conversions, after-sales & overall customer experience scores
  2. Training
    1. Strengthen salesmen training & engagement programs, to ensure their capability & knowledge is up to date.
    2. Develop the right delivery tools for online & offline engagement
  3. Tools & Practices
    1. Design & implement Dealership Customer Loyalty Programs to increase customer lifetime value
    2. Monitor and track competitive customer experience
  4. Building & managing relationships
    1. Engage with Sales & distributor teams to assess market requirement & develop relevant solutions
    2. Create an emotional bond between dealer salesmen and BAL brand
    3. Manage agencies & consultants to deliver all of the above initiatives
  5. Timely and successful completion of key initiatives
    1. Salesmen engagement scores
    2. CSI / Brand health & other metrics to measure customer satisfaction
The above list is not exhaustive and could evolve with changing needs & priorities of the company

Employment Type: Full Time, Permanent

Read full job description

Prepare for Marketing roles with real interview advice

Top Bajaj Auto Marketing Interview Questions

Q1. Market share of motorcycle in North Zone viz Delhi, Haryana, Rajasthan, Punjab, Chandigarh, Jammu and Kashmir
Q2. If some one in our company slaps you or indulge with you in quarrel , what action would you take against that employee ?
Q3. Explain the SMT process for PCB. What are the checks and testing you will ensure to make your product defect free.
View all 152 questions

What people at Bajaj Auto are saying

Marketing salary at Bajaj Auto

reported by 5 employees
₹1 L/yr - ₹3 L/yr
53% less than the average Marketing Salary in India
View more details

What Bajaj Auto employees are saying about work life

based on 3.5k employees
52%
57%
44%
87%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

Bajaj Auto Benefits

Free Transport
Job Training
Free Food
Cafeteria
Gymnasium
Health Insurance +6 more
View more benefits

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