Marketing Executive

Job Summary:
We are seeking a driven Marketing Executive to enhance our lead generation efforts, optimize SEO, manage exhibitions, and effectively utilize CRM systems. The candidate should be able to implement creative marketing strategies, drive customer engagement, and track campaign success.

Key Responsibilities:

• Lead Generation: Develop and execute strategies to generate qualified leads through digital channels, including email campaigns, social media, and online advertising.
• SEO Management: Optimize the company website for search engines to improve organic traffic and search rankings using keyword research and on-page SEO tactics.
• Exhibitions & Events: Plan, organize, and manage participation in exhibitions, trade shows, and other promotional events to drive brand visibility and lead generation.
• CRM Management: Maintain and update the CRM system to track customer interactions, manage the sales pipeline, and ensure the accuracy of customer data.
• Campaign Development: Design and execute multi-channel marketing campaigns, ensuring consistency in messaging and branding.
• Performance Analysis: Monitor and report on the effectiveness of marketing campaigns, using metrics such as conversion rates, lead quality, and ROI.
• Collaborate with internal teams (design, sales, etc.) to develop marketing materials and campaigns.
• Stay updated on industry trends, competitor activities, and new marketing opportunities.

Qualifications:

• Masters degree in Marketing, Business, or a related field.
• 1-3 years of experience in marketing, with a focus on lead generation, SEO, and CRM management.
• Proficiency in SEO tools (e.g., Google Analytics, SEMrush) and CRM platforms (e.g., HubSpot, Salesforce).
• Experience with event planning and managing exhibitions or trade shows.
• Strong analytical skills and ability to interpret data for marketing insights.
• Excellent communication, organization, and project management skills.

Preferred Skills:

• Experience in B2B & B2C marketing and customer engagement strategies.
• Familiarity with AI-based marketing tools is a plus.Role & responsibilities

Preferred candidate profile

Perks and benefits