Analyst - Marketing Automation

Specialist - Marketing Automation - IN
This Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute campaign deliverables that deliver high-quality leads to the sales organization.

Key Responsibilities and Duties

• Assists in the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand-off between teams for execution.
• Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
• Contributes to journey mapping for their respective audience segmentation - including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
• Assists with campaign execution in partnership with functional marketing team members.
• Understands departmental measurements and KPIs based on overall business goals.
• Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC
Related Skills Audience Segmentation, Business Acumen, Collaboration, Consultative Communication, Data-Driven Business Intelligence, Data Management, Data Mapping/Integration, Data Preprocessing, Digital Savviness, Market/Industry Dynamics, Programming, Story Telling