L'Oreal - Advocacy & Influencer Manager (5-8 yrs)

The world leader in cosmetics, L'Oreal is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L'Oreal supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 78% since 2005.

The DNA of L'Oreal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L'Oreal worldwide to fuel local market innovations.

The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen!

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

We have a suitable opportunity for the position of Advocacy & Influencer Manager. In this role, you will be responsible to handle consumer engagement and connection to the consumers through external stakeholder- i.e. media and influencer through social and online channels. You will be responsible for developing content through influencers/makeup artists and providing this content and assets to the customer teams. You should know the content, channels and communities which resonate most strongly with the brands consumers. A significant part of this role is to own the relationships with influencers and media. The location of the job will be Mumbai - HO.

Key Responsibilities:

- Enthusing external stakeholders (online and print journalists, as well as influencers) about products within brand.

- Identifying new streams of media, both online and print.

- Identifying new influencers across spectrum of tiers & working directly with all influencers and their agents:

- Owning the relationships with influencers

- Allocation and execution of budget for influencer marketing

- Submitting products to influencers for ratings/reviews

- Reporting on monthly buzz analytics

- Sending out PR and blogger send-outs and creative mailers

- Managing content across all touchpoints

- Capturing, selecting and approving user generated content to be shared/published by L'Oreal and ensuring a harmonious tone of voice across the total brand

- Creating organic campaign posts

- Developing understanding of consumers and Shoppers through social engagement, media & analytics.

- Building and executing the annual PR plan leading to consumer recruitment and loyalty through influencer marketing and editorial content and partnerships.

- Direct the development and execution of the L'Oreal editorial calendar (social and PR) to up weight brand engagement and influence positive branded social discussions

- Own relationship with Global Communications and Influencer DMI teams

- Lead and manage external event and production agencies

- Lead and manage spokesmodel and partner relationships

- Own all PR & Media relationships

- Develop topline strategy for Influencer Marketing and own relationship with all influencers

- Identify opportunities for further maximizing social reach and propose roll-out for the division

- Accountable for PR budget in the PPP

Key Deliverables:

Delivering influencer and content campaign:

- Identifying content partnership opportunities with media and influencers

- Building out concept, story, objectives, budget and KPIs relating to influencer and media content partnerships

- Requesting early products from Marketing for influencer and media send outs

- Undertaking the competition review with regards to influencer recent projects to identify most relevant and engaging partnerships

- Working closely with Marketing to identify image usage and periods across a spectrum of channel

- Understanding ROI and the effectiveness of influencer spend and activity and owning the budget related to these key partners

- Affiliate marketing to drive traffic to online platforms with clear ROI

Managing influencers:

- Identifying brand relevant influencers

- Developing brand category strategy for Influencer Marketing and execute a content strategy to engage them

- Leading on the delivery of influencer events for category

- Developing all briefs, contracts and storyboards for influencer driven campaigns

- Reporting back to and managing influencer agencies

Developing all Comms. led activity:

- Ensuring consistent tone of voice across all communications with digital and print media

- Communicating all product and brand activity with media partners

- Conceptualize, develop and execute both major and boutique driven PR events

- Developing all product send outs for media and influencers

- Ordering relevant products for media and influencers

Managing Social of Local brand makeup directors:

- Managing local brand makeup directors

- Managing and monitoring makeup director media activity

- Managing makeup director influencer collaborations

- Seeking out opportunities for local brand makeup directors to lead beauty shoots

- Managing retailer partnerships with our makeup director

- Manage tone of voice on makeup director social media accounts

Analysis & Reporting:

- Content partnership and influencer campaign performance reporting

- Post-event reporting

- Monthly reporting on social, digital and print KPIs driven by PR activity and influencer partnerships

- Develops day-to-day opportunities to analyse consumer insights & data through the use of social listening tools as well as market insights reporting through to consumer team

- Understanding ROI and effectiveness of influencer content investment and activity

Supporting key meeting:

- Providing input for Zone Meetings and Jean Paul Agon Meeting. Attend where relevant

- Providing inputs to launch decks for Zone/DMI

- Supplying relevant data and communications brand led activities to marketing teams prior to Brand Review

Key Competencies:

Key Meetings and Planning:

- Developing the Pre-Budget for CRM

- Annual product launch plan

- Retailer strategies and early lead launch dates

- E-commerce plan & calendar

Consistent Messaging Across Advertorial and Social Content:

- Social Posts & copy to ensure consistent tone of voice

- Reviewing copy for advertorial

- Media partner competitions - i.e. Beauty Crew

- Image usage rights for social and e-commerce

Physical Demands (e.g. % travel): Travel will be need based

Education: MBA

L'Oreal is committed to building a diverse environment and is proud to be an equal opportunity employer. L'Oreal closely prohibits discrimination against any employee or applicant for employment because of the individual's race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.