Proven experience in leading and managing SMO campaigns for Instagram, Facebook,Linkdin & other Social media platforms. Proficiency content writing and SEO and SMO tools like Canva, Semrush, and WordPress. Good knowledge for On-Page & Off-Page SEO and link building. Intermediate to advanced knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Experience in setting up and optimizing Google Adwords campaigns. Strong analytical skills and data-driven thinking.