Product Manager - Healthcare/Pharma (5-10 yrs)

Products : Cardiology, Oncology, Nephrology and Cardio-Diabeto Therapy on priority.

Education: Bachelor's degree in pharmacy/Life Sciences; MBA/PGDM in Pharma Marketing or Marketing is preferred.

Experience: 10+ years in pharmaceutical marketing with at least 5 - 7 years of experience in the respective cardio/Oncology/ Nephrology segment

Domain: Pharma Marketing

Key Responsibilities :

Strategic Planning

- Develop and execute brand strategies for the cardiac portfolio.

- Identify growth opportunities and establish short-term and long-term business objectives.

Marketing Campaigns

- Design and implement innovative marketing campaigns to drive brand awareness and market share.

- Create impactful promotional tools for the sales team and ensure their effective usage.

Market Analysis

- Analyse market trends, competition, and customer needs to identify gaps and opportunities.

- Conduct regular field visits to understand customer and market dynamics.

Team Collaboration

- Work closely with cross-functional teams, including sales, medical affairs, and supply chain.

- Provide training and support to the sales team to ensure successful execution of marketing strategies.

Product Lifecycle Management

- Monitor the lifecycle of cardiac products, including new launches and phase-out strategies.

- Ensure regulatory compliance and timely approvals for marketing activities.

Budget Management

- Prepare and manage the marketing budget for the cardiac portfolio.

- Monitor expenditures and ROI of marketing campaigns.

Leadership and Mentorship

- Lead, mentor, and guide product managers in the team.

- Foster a culture of innovation and continuous learning within the team.

Skills:

- Strong analytical and strategic thinking abilities.

- Excellent communication and interpersonal skills.

- Proficiency in data interpretation and decision-making.

Key Competencies :

- Leadership and team management.

- In-depth knowledge of the cardiac therapeutic area.

- Creativity in developing marketing strategies.

- Ability to manage multiple priorities in a fast-paced environment.