Primary Switchgear Product Manager

Job Purpose:

To manage the product marketing and product management of the primary application Gas and Air Insulated Switchgear to ensure customers present and future needs are met profitably and to co-ordinate product promotion both internally and externally to ensure maximum awareness both in the UK and international markets. Support the global roadmap and strategy for the product range, drive new product development and launches as part of the international team within Lucy Electric.

Business Overview:

Lucy Electric is an international leader in intelligent secondary power distribution products and solutions, with features such as remote operation and monitoring. Linking energy generation to consumption, the business specialises in high-performance medium and low-voltage switchgear for utility, industrial and commercial applications.

Job Context:

The primary switchgear range is a new offer central to the continued growth of the Lucy Electric business, the role is critical to the introduction of this offer in the global market. Understanding of regional legislation, markets and applications shall be used to ensure the offer is developed and marketed correctly ensuring successful product launch to the target markets and fully supporting the offer during its lifetime.

Job Dimensions:

The role will home based / Lucy Electric Thame office based. Visits to Lucy Electric offices, manufacturing units and customers will be required as will supporting exhibitions and events both in the UK and overseas locations.

Key Accountabilities:

Current Offer Management

Responsible with the Global Head of Product management for the control and management of the current and any future primary application switchgear offers through its lifecycle. This shall also include working with other digital products for integration and co-ordination of these offers into the offer. This includes being part of the current tender escalation and approval process. Maintenance control and update and issue of all sales and marketing collateral. Creation and maintenance of any standard offer decision trees and management of the implementation into Tacton / configurator tendering tool. Produce up to date collateral to support the sales, technical teams and agents/distributors e.g. brochures, presentations, white papers, technical documentation and ensure the internet and intranet are populated with the up-to-date collateral.

Sales Support

Update and support the global sales managers on a regular basis on any offer updates which would affect the technical offer or application. Provision of ad-hoc support to global sales and tendering functions in the form of technical or application support, review of technical specifications completion of technical schedules and submission of appropriate type test certificates. Creation of any sales specific tools as requested such as white papers, price lists or custom collateral.

Customer Support

Support global sales with direct interaction with their customers where required. This may range from attending meetings to present the offer to delivering specific training sessions to the end users. Attendance at global customer events and exhibition to present the offer shall be required as will support of new product launches.

New Product Development (NPD)

Identification by conducting market research and customer visits to understand the precise needs, challenges and problems faced by our current and future customers. Creating Market Requirement Documents and Special Projects forms for local and global markets and owning the NPD process to ensure products are delivered on time and to budget. Offering continued support to Engineering and sales during the NPD process. Defining, leading and owning product road maps globally and locally, working with our global offices and agents to understand and interpret our customers requirements.

Marketing

Obtain data to analyse and report on the market positioning of the offer within the local and global markets, segments and sectors. Monitoring and interpreting market tends and competitors, analysing any opportunities and threats that may be present. This will include analysing current data for to understand historic trends and using various channels to obtain competitor and market share information. Develop and deploy the marketing strategy for their product ranges to maximise sales.

Secondary Activities /Tasks

Qualifications, Knowledge, and Experience

Minimum:

Job Specific Skills:

Behavioral Competencies: