SEM Optimizer(SA360)

Role SEM Optimizer

The SEM Optimizer must have a proven track record of success in all aspects of programmatic campaign management including trafficking optimization and campaign reporting As a valued member of the division you will have a tremendous amount of responsibility and support to help exceed campaign performance targets The ideal candidate will have a thorough understanding of programmatic display and video campaign management

Responsibilities

Manage large cross channel media budgets across display channels and aim to maximize ROI on performanceoriented campaigns

Work closely with account management teams to ensure accuracy in set up strategy and execution for

Ensure that endtoend display campaigns are run effectively including tagging trafficking and optimization

Own campaign management when necessary including bid strategy campaign trafficking implementation activation and ongoing optimization With weekly monthly and QBR insights and always looking to educate and grow account

Work with the account management team to deliver reporting and campaign updates as needed

Daytoday the candidate will work alongside account teams to devise and implement programmatic strategies provide insights and recommendations to improve campaign performance and make campaign changes as required Help not only plan campaigns but activate optimize campaigns on DSP platforms

Keep up to date with changes within the programmatic space and identify significant trends and areas of opportunity for campaign expansion

What are the requirements of the Role

Minimum 2 year of experience in programmatic digital media preferably for a media agency and preferably with some level of mobile media experience

Proficiency with multiple DSPs The Trade Desk DSP experience is mandatory

Technical knowledge of ad servers tracking mobile measurement tool is another plus

Comfortable with excel and large data sets to make analytical data based decisions