Sr Analyst, Media Planning

About Lowes:
Lowe s Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowe s India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowe s customers. Lowe s India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowe s India actively supports the communities it serves through programs focused on skill-building, sustainability and safe homes. For more information, visit, www.lowes.co.in.
About the Team:
Lowe s Media Network leverages Lowe s best-in-class marketing and creative services to help clients identify, craft and execute insights-driven omni-channel campaigns. LMN Media planning team bring in Innovative and strategic knowledge to prepare well-crafted media plans and leverage digital marketing channels to drive in-store and online traffic, deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to design, or optimizing current programs.

Job Summary:
The Sr Analyst - Media Planning LMN is to independently manage planning for offsite and onsite media channels, and optimization with a Media Network lens. Analyze budget and execute all media plan efforts including campaign ideation, setup, optimization, testing, and analysis.

The Sr Analyst will be responsible for delivering connectivity across platforms within the channel. To accomplish this the Sr Analyst of Media Planning must have knowledge and experience in the ever-changing digital media ecosystem and a deep understanding of retail/merchant organizations to ensure our campaigns are directed at priority categories.

The individual must also be able to analyze complex data sets to identify target audience opportunities, forecast results and budget expectations.

Roles & Responsibilities:
Core Responsibilities:
Responsible for daily campaign execution, optimization of digital campaigns in respective channel (Onsite, Google, Meta, Instagram, Twitter, Pinterest, Yahoo)
Support the Media Plan by providing key analysis, insights and trends
Gather and analyze marketing, industry, and consumer insights data to determine the correct media mix
Work closely with account, creative, consumer insights and other senior media partners
Must ensure that media objectives, strategies and executional guidelines are clearly communicated to campaign managers
Work with internal & partner Client Services to ensure that media plans meet and deliver client requirements and expectations
Create a data-driven approach that will formulate reporting and insights
Collaborate with internal teams to build inventory management processes, including avails & fill-rate insights and growth projections
Build scalable standardized processes for campaign execution, including requirements, targeting standards, creative QA, campaign monitoring & optimization, and reporting

Years of Experience:
4+ years in a similar role preferably in advertising agency or retail industry

Education Qualification & Certifications (optional)
Required Minimum Qualifications:
Graduate or post graduate degree in Business, Marketing, Communications, Business Management, Marketing, Digital, E-Commerce, Engineering, Data Analytics

Skill Set Required
Primary Skills (must have)
Media Planning, Retail Media Network
Proficiency in Display Advertising, Media Planning platforms, Google ads Manager
Ability to interpret insights from Data analytics tools
Demonstrate understanding of retail media network as a business
Strategic thinking, Coaching the team, Stakeholder management, Big picture thinking, Conflict management, Building collaborative culture
Exceptional Communication skill
Secondary Skills (desired)
Ad Trafficking
Social Ad Platform exposure

Lowes is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.