Digital Marketing Manager

Job Summary:
We are seeking an experienced and results-driven Digital Marketing Manager to lead our online marketing efforts. The ideal candidate will possess exceptional communication skills, proven expertise in client handling, and in-depth knowledge of digital marketing strategies. This role involves planning, executing, and optimizing digital marketing campaigns to achieve business objectives and enhance the company's online presence.

• Develop and implement comprehensive digital marketing strategies to drive traffic, engagement, and conversions.
• Analyze market trends and competitors to identify opportunities for growth.
• Design, execute, and manage multi-channel digital campaigns, including SEO, SEM, PPC, social media, email marketing, and content marketing.
• Collaborate with content and creative teams to produce engaging and relevant content.
• Monitor budget allocation and optimize campaigns for ROI.
• Act as the primary point of contact for clients, ensuring clear communication and satisfaction.
• Provide regular updates, performance reports, and insights to clients.
• Use analytics tools (Google Analytics, SEMrush, etc.) to track campaign performance.
• Create detailed reports showcasing campaign outcomes and improvement strategies.
• Conduct keyword research and optimize website content for search engines.
• Plan and execute paid advertising campaigns across platforms like Google Ads and social media.
• Ensure all digital content aligns with SEO best practices.
• Develop and manage social media strategies to build brand awareness and engagement.
• Leverage analytics to refine social media campaigns.
• Foster strong relationships with stakeholders, clients, and partners.
• Collaborate with sales teams to align marketing strategies with business objectives.
• Present marketing plans and performance insights to senior management.
• Stay updated with the latest digital marketing trends, technologies, and tools.
• Experiment with emerging platforms and strategies to drive innovation.
• Ensure compliance with digital marketing regulations and best practices.

Qualifications and Skills:

• Bachelors/Master’s degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing and client management roles.
• Strong understanding of SEO, SEM, PPC, social media, email marketing, and analytics tools.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects and meet tight deadlines.
• Leadership experience with a collaborative and proactive approach.
• Proficiency in tools like Google Ads, Facebook Ads Manager, HubSpot, Mailchimp, and analytics platforms.
• Analytical mindset with a focus on performance and ROI.