Butterfly Appliances - Branch Manager (12-18 yrs)

- Co-ordinate sales efforts of Branch team to achieve Budgeted Sales with Cost Effectiveness and financial discipline, administration of company policies through the team in the branch.

- Market penetration & Dealer handling, experience in channel selling, Strong selling and negotiating skills with high analytical ability, Willingness for a rigorous touring especially to remote areas, Smart /dynamic & ready to accept challenges. Market Penetration & Development, Effective and efficient sales & mktg in the assigned territory or region, Dealer handling and monitoring, maintaining a dealer network, Sales & collection targets, Organizing promotional activities, Product demonstration, Customer meets.

- Sales & Collection - Plan and finalise Annual Revenue Budgets in consultation with RMMs.

- Achieve product wise, category wise monthly Sales targets for the branch

- Sales activation plan, BTL activities including CP meets & brand positioning.

- Ensure Collection as per monthly commitment and ROD Reduction as per corporate guidelines.

- Channel - Continuously Monitor & Improve Channel Partner Health - Dealer, Distributor.

- Network expansion, correction & Channel management strategies for each product, town category.

- Plan to maximize reach (ND, WD) in all town categories

- Process - Sales and Collection

- Channel Management,

- Channel Development

- Market/Reach Expansion,

- Conduct Promotion activities

- Sales Admin

- Competition Analysis

People:

- Review performance of team and provide necessary inputs for performance.

- Ensure & Maximize productivity

- Identify, Track & Nurture next line of leaders within branch

- Identify outliers and help in Team Review performance of team and provide necessary inputs for performance.

- Ensure higher inter-personal relations among team members.

- Ensure employee engagement by identifying latent needs and motivation.

WORKING CAPITAL MANAGEMENT:

- Ensure effective debtors management by fixing credit limits, monitor total and overdue debtors

- Provide resources & help to liquidate old & stuck up debtors

- Monitor collection of Sales Tax forms and expired BGs / EMDs

- Monitor inventory in terms of volume and age. Help team liquidate old stock

C & F OPERATIONS:

- Managing C & F / warehousing operations as per laid down policies.

- Ensure efficiency in operations and proper maintenance of stock / books.

- Cross Functional - Ensure Cross functional efficiency between Sales, Service, Finance, Logistics, Product Manager for smooth functioning of branch.

- Sales Admin - Increase the productivity and increase the category wise sales.

- To Achieve Collection & Reduction in OD for PL

- Channel Management & Development

- External - Competition Analysis, market trends etc.