Butterfly Appliances - Brand Manager (5-10 yrs)

Brand Management

Job Description:

- Develop and implement comprehensive brand strategies aligned with the company's overall goals and objectives.

- Brand manager is responsible for developing and executing strategies to build, maintain, and promote a company's brand identity and reputation.

- Collaborate with various departments such as marketing, advertising, product development, and sales to develop and implement cohesive brand strategies.

- Conduct market research, analyze consumer trends, monitor competitors, and make recommendations for enhancing the brand's visibility and market share.

- Be involved in developing marketing campaigns, managing advertising budgets, and measuring the success of brand initiatives through key performance indicators (KPIs) such as brand awareness, brand equity, and customer satisfaction.

- Market Analysis and Competitor Research, Monitor market trends, consumer behavior, and competitor activities to identify opportunities and threats to the brand.

- Conduct regular market analysis and competitive research to stay informed about industry developments and adjust brand strategies accordingly.