Lead - SEO

10 - 15 years in

On-Page Optimization: Keyword research, meta data optimization, content optimization (keyword placement, readability, user experience), content clustering, search intent alignment, CTR optimization, internal linking, image optimization (alt text, file size), & ensuring website compliance with Googles search quality guidelines.
Off-Page Optimization: Link building strategies (guest blogging, outreach, influencer marketing), local SEO (Google My Business optimization, citationbuilding), social media integration with SEO efforts.
Technical SEO: Website audits and troubleshooting (crawl errors, site speed,mobile-friendliness, CWV), XML sitemap creation and submission, URL structure optimization, redirect guidance, canonicalization, & schema markup implementation.
SEO Tools: Google Analytics, Search Console, SEMrush, Ahrefs, Moz,Screaming Frog, Conductor, BrightEdge.
CMS Experience: WordPress, Magento, Wix (or other relevant CMSplatforms).
Data Analysis: Track, monitor, and analyze website traffic, keyword rankings,behavior metrics and other key SEO metrics.
Competitive Analysis: Research competitor websites and identify areas forimprovement.
Strategic Planning: Develop and execute comprehensive SEO contentstrategies aligned with business goals.
Problem-Solving: Identify and resolve duplicate content issues.
Performance Monitoring & Reporting: Generate regular reports on SEO performance and provide actionable insights.
Project Management: Manage and prioritize multiple SEO content projects simultaneously.
US based SEO knowledge: Experience on SEO with US based companies and websites
Document SEO: optimization of documents (like PDFs, Word docs, etc.) to improve their visibility in SERPs
Video SEO: optimizing videos to rank higher in SERPs

Bachelors degree in Marketing, Business, Analytics, ComputerScience, or a related field.
Proven experience (10+ years) in SEO
Relevant SEO certifications (nice to have)
Relevant Project Management certifications (nice to have)