LearningShala - Executive - Performance Marketing (1-4 yrs)

Key Responsibilities:

- Manage and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram) campaigns to drive targeted traffic to the website, increase conversions, and maximize ROI.

- Analyze and report on ad performance, making data-driven decisions to improve campaign outcomes.

- Oversee daily management of social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.) to ensure engaging content and growth of community.

- Develop and execute paid social media strategies, including targeting, budget allocation, and creative optimization.

- Monitor social trends and engagement metrics to adapt strategies for better results.

- Work on on-page and off-page SEO strategies to improve organic search rankings for relevant educational keywords.

- Conduct regular site audits, competitive analysis, keyword research, and content optimization.

- Collaborate with content and web development teams to ensure SEO best practices are applied across the website.

- Define performance marketing goals and develop strategies aligned with the company's objectives.

- Allocate and manage budgets for all campaigns across Google, Meta, and social platforms, ensuring optimal spend efficiency.

- Continuously monitor campaign performance and suggest optimizations to improve results.

- Provide weekly and monthly performance reports, including ROI analysis, conversion tracking, and growth metrics.

- Analyze landing pages, funnels, and user journeys to identify opportunities for improving conversions.

- A/B test landing page designs, ad creatives, and calls-to-action to enhance user experience and increase conversion rates.