Seo Specialist

Responsibilities

• Create and implement comprehensive SEO strategies for websites and mobile apps, with a focus on improving organic rankings, user engagement, and conversion rates.

• Conduct in-depth keyword research, optimize metadata, create compelling title tags and meta descriptions, and improve content for targeted keywords.

• Manage link-building strategies, focusing on high-quality backlinks and content outreach to boost domain authority and search rankings.
• Perform regular technical audits of websites and mobile apps, ensuring proper indexing, crawlability, and mobile optimization. Address issues like page speed, schema markup, site structure, and 404 errors.
• Work closely with the content team to optimize existing content, develop new SEO-friendly content, and ensure content strategies align with SEO goals. Implement ASO techniques to improve app visibility in app stores, focusing on keyword research, app descriptions, reviews, and ratings.
• Conduct regular SEO audits to identify and resolve issues impacting rankings. Track SEO performance using tools such as Google Analytics, Google Search Console, NewRelics, Firebase, and others IT Information Technology Internal Use
• Analyze competitors' websites, strategies, and performance, staying ahead of trends and identifying new opportunities.
• Provide regular SEO performance reports to stakeholders, highlighting key metrics such as organic traffic, keyword rankings, and conversions. Use data to refine strategies and drive continuous improvement.
• Continuously monitor and implement the latest SEO trends, Google algorithm updates, and best practices.

Required skills and qualifications.

• Bachelors degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience.

• Certifications in SEO or Digital Marketing (e.g., Google Analytics, HubSpot, SEMrush Academy). • Advanced knowledge of SEO principles, including on-page, off-page, and technical SEO. Proficient in keyword research, link building, SEO analytics, and site audit techniques.

• Solid understanding of ASO techniques for optimizing mobile apps in app stores (Google Play and Apple App Store).

• Experience with site structure optimization, schema markup, page speed optimization, mobile-first indexing, and handling crawl issues.

• Expertise in using SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, and similar platforms.

• Experience in collaborating with content teams to develop SEO-optimized content that drives traffic and engagement.

• Strong ability to analyze data, generate reports, and make data-driven decisions to improve SEO performance.

• Basic understanding of HTML and CSS to troubleshoot and make recommendations related to SEO.

• Strong analytical and problem-solving skills with the ability to troubleshoot and fix SEOrelated issues.

• Excellent written and verbal communication skills to present reports and explain SEO strategies to non-technical stakeholders.

• Ability to manage multiple SEO projects and prioritize tasks effectively.

• Experience with advanced SEO strategies like international SEO, e-commerce SEO, and local SEO.

• Familiarity with paid search advertising (PPC) and its integration with SEO strategies.

• Understanding of UX/UI principles and how they relate to SEO performance.

• Knowledge of Google Tag Manager, Google Data Studio, or other reporting tools.

• Experience working in an Agile or Scrum environment