Seo Specialist

Job Title: SEO Specialist

Location: Gurugram
Department: Marketing
We are looking for a skilled and results-driven SEO Specialist to join our dynamic marketing team. As an SEO Specialist, you will be responsible for optimizing our website and online content to improve search engine rankings, increase organic traffic, and enhance overall digital presence. You will work closely with the content, design, and development teams to ensure the execution of SEO strategies that align with business objectives.

Key Responsibilities:

• SEO Strategy Development & Execution:
  Develop and implement comprehensive SEO strategies to increase organic search rankings, traffic, and overall site visibility.
• Keyword Research & Optimization:
  Conduct thorough keyword research to identify high-value search terms. Optimize website content, meta tags, and on-page elements to align with these keywords.
• On-Page SEO:
  Optimize website structure, HTML code, URLs, and internal linking to enhance search engine crawlability and user experience.
• Technical SEO:
  Collaborate with the web development team to ensure the site follows best practices for site speed, mobile responsiveness, structured data, and other technical SEO aspects.
• Content Optimization & Creation:
  Collaborate with content teams to ensure the creation of high-quality, SEO-friendly content, including blog posts, landing pages, and product descriptions.
• Backlink Strategy & Link Building:
  Develop and execute a link-building strategy to acquire high-quality backlinks from authoritative websites.
• SEO Performance Tracking & Reporting:
  Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs. Provide monthly reports on key metrics such as organic traffic, rankings, and conversions.
• Stay Current with SEO Trends:
  Keep up to date with the latest trends, algorithm updates, and best practices in SEO to continuously optimize strategies.
• Competitor Analysis:
  Perform regular competitive analysis to identify SEO opportunities and stay ahead of industry trends.