Digital Marketing Executive

Roles and Responsibilities

• Develop and execute digital marketing strategies across various platforms such as Google AdWords, Facebook Ads, LinkedIn Ads, Instagram Ads, Twitter, and other social media channels.
  
• Create engaging content for blogs, articles, product descriptions, and website copy to improve online visibility and drive organic traffic.
  
• Conduct keyword research and optimize website elements (meta tags) to enhance search engine rankings.
  
• Monitor campaign performance using analytics tools like Google Analytics and provide regular reports to stakeholders.
  
• Stay up-to-date with industry trends in digital marketing best practices and implement new techniques to improve results.
  

Desired Candidate Profile

• 3-8 years of experience in digital marketing or a related field.
  
• Strong understanding of SEO principles including on-page optimization, link building, and technical SEO.
  
• Proficiency in creating high-quality content for various formats (blog posts, social media posts).
  
• Experience with PPC advertising platforms like Google AdWords or Facebook Ads Manager.
  
• Familiarity with cyber security concepts related to data protection policies.