Brand Manager - FMCG/Consumer Durables (3-7 yrs)

Key Responsibilities:

- Act as a brand guardian and ensure that all products, services and customer experiences resonate with the brand strategy & positioning with the aim to provide an exceptional customer experience.

- Conduct market research to understand consumer trends, preferences, and competition.

- Coordinate with internal teams of marketing, product development, finance, etc. to ensure every aspect of brand strategy is being followed while keeping in mind future market opportunities.

- Coordinate with external marketing and advertisement agencies to make sure that brand guidelines are being followed through all communication.

- Lead new product launches, marketing campaigns and execute brand strategies with the aim to increase engagement with the target market and foster brand loyalty.

- Track and evaluate key performance indicators to assess the impact of brand strategies and optimise based on insights.

Key Skills:

- Strong understanding of branding, story telling, digital marketing, and consumer behavior.

- Proven experience in managing 360-degree brand campaigns.

- Strong analytical skills and data-driven decision making abilities.

- Excellent communication and inter-personal skills.

- Familiarity with nutraceuticals, wellness, or D2C industry is a plus.