Head - Performance Marketing - BFSI (6-13 yrs)

Performance Marketing Head

Requirements:

- 7+ years of proven experience in B2C performance marketing, preferably within the fintech or wealth management industry.

- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

- Deep understanding of performance marketing channels, including Google Ads, Social Media Ads Affiliate Marketing, Programmatic Advertising, etc.

- Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Mixpanel, Firebase).

- Proven track record of driving user acquisition, engagement, and conversions through data-driven marketing strategies.

Responsibilities:

Strategy Development & Execution:

- Develop and implement comprehensive performance marketing strategies across various channels (e.g., Google Ads, Social Media Ads, Affiliate Marketing, Programmatic Advertising, Influencer Marketing, etc.) to achieve ambitious growth targets.

Channel Management & Optimization:

- Manage and optimize performance marketing campaigns across multiple platforms, continuously testing and refining targeting, creatives, bidding strategies, and landing pages to maximize ROI.

Data Analysis & Reporting:

- Deep dive into campaign performance data, identify key trends and insights, and provide regular reports on key metrics (CAC, CPA, LTV, ROAS, etc.) to inform strategic decision-making.

- Utilize analytics platforms (e.g., Google Analytics, Mixpanel, Firebase) to track and analyze user behavior and campaign performance.

Experimentation & Testing:

- Design and execute A/B tests across various elements of the marketing funnel to identify winning strategies and optimize conversion rates.

- Champion a culture of experimentation and continuous improvement.

Budget Management:

- Manage and allocate marketing budgets effectively across different channels, ensuring optimal ROI and efficient resource allocation.

Collaboration & Communication:

- Work closely with cross-functional teams (product, engineering, design, content) to align marketing efforts with overall business objectives.

- Communicate performance updates and insights clearly and effectively to stakeholders.

Staying Up-to-Date:

- Stay abreast of the latest trends and best practices in performance marketing, particularly within the fintech and wealth management industries.

- Identify and evaluate emerging channels and technologies to drive innovation.

Competitive Analysis:

- Conduct regular competitive analysis to identify opportunities and threats in the market and inform marketing strategies.

User Acquisition & Retention:

- Focus on acquiring high-quality users who are likely to engage with the platform and become long-term customers.

- Develop strategies to improve user retention and lifetime value.