Senior Manager/Associate Director - Growth Marketing - Tech Logistics (4-6 yrs)

Sr. Manager | AD_Growth Marketing || Tech Logistic | Gurgaon

Roles & Responsibilities:

- Experience in performance marketing, digital marketing, growth marketing, A/B testing, preferably in a high-growth tech environment or consumer-focused mobile app.

- Proven track record of scaling up products through digital marketing and performance optimization, ideally in hyperlocal, e-commerce, or delivery-based businesses.

- Design and execute performance marketing campaigns (paid search, social media ads, display ads, retargeting, etc.) across both web and mobile platforms.

- Continuously optimize ad creatives, targeting strategies, and bidding tactics to drive high quality user acquisition and engagement.

Skills:

- Experience with digital marketing platforms and concepts (E.g. Google Ads, Facebook Ads, Instagram)

- Strong proficiency in data analytics and KPIs (CPA, CPC, CTR, LTV, CAC, etc.).

- Solid understanding of mobile-first marketing, user acquisition, and app store optimization (ASO).

- Hands-on experience with growth marketing tactics such as A/B testing, referral programs, CRM, and lifecycle marketing.