Konverge - Senior Marketing Manager (6-15 yrs)

Website: www.konverge.co.in

Position- Sr. Marketing Manager

Location- Goregaon, Mumbai

Experience- 8+ years

Job Description:

- Develop strategies and tactics to get the word out about our company and drive qualified traffic.

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

- Writing and proofreading creative copies, mailers and brochures.

- Maintaining website and looking at data analytics.

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

- Develop creative briefs and guide creative direction to meet objectives for all advertising including print, digital, and video assets.

- Provide research and analysis on various relevant topics related to IT Industry; specifically form IT System Integrators.

- Handling social media, public relation efforts, and content marketing.

- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

- Present ideas and final deliverables to internal teams, and communicate with senior leaders about marketing programs, strategies, and budgets.