Senior CopyWriter

Primary Responsibilities:

• Take ownership of copy briefs and answer them to a very high standard
• Envision and create the tone and personality of the campaign
• Craft stories to build the brand through campaign-level thinking and execution via various mediums
• Cascade and translate campaign ideas to various BTL, OOH and Digital executions
• Develop creative strategies that are forward-thinking and in-line with current trends
• Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them
• Write scripts, presentations, cases, taglines, social media copy, email copy, landing page copy
• Check all copy generated by team members and offer feedback when necessary
• Manage multiple projects, with the ability to switch from one to the other seamlessly
• Meet deadlines and stay within budget constraints
• Offer creative ideas and encourage others to share theirs
• Collaborate across teams to create the best possible work

Required Certification/s: