B2B Marketing Manager

We are looking for a B2B Marketing Manager who can take responsibility for expanding and adding value to our team. You will be building and creating plans for different regions, increasing, and maintaining productivity in your team, creating distinct strategies for enterprise marketing.

Primary Responsibilities:

• Develop Upgrad KnowledgeHut Enterprise B2B Marketing Strategy to drive growth along with the EBG WW Team
• Build localized plans for each region along with the respective Regional Director taking into account local nuances
• Manage internal External teams and collaborate cross functionally for campaign execution
• Manage branding print, localized tv/radio and newsletter in select journals targeting specific industry verticals like Manu, Health, Retail, FSI, IT/ITES etc
• Craft Strategies for enterprise marketing including Digital, Account-Based Marketing, Field Marketing, Content Marketing
• Conduct frequent webinars, RTs, Partner marketing activities to generate interest in Industry clusters
• Focus on cultivating customer evangelists and spokespersons who can talk on KH behalf serving as references
• Participate in Marketing events, conferences, and industry events to build the KH brand name and generate new enterprise business
• Track, measure, and report on all ABM activity based on Sales KPIs and successes

Required Skills:

• A Minimum of 6+ experience in marketing, including 2+ years in B2B Marketing.
• Great Presentation & Communication skills
• Ability to network and connect with regional sales teams
• Exposure to Salesforce will be an added advantage.