Marketing Automation Manager

Primary Responsibilities:

• Set-up and manage KnowledgeHuts marketing automation channel
• Co-ordinate with cross-functional team members on a regular basis to plan activities and campaigns
• In conjunction with email marketing function, oversee associated integrations, manage the marketing database, acquire contacts, maintain contact data health and integrity, nurture and deliver quality
• Plan, build and execute cross-channel communications, campaigns, and nurture programs in a flexible and timely manner
• Understand and identify user buckets and understand user journeys basis courses and categories.
• Identifying gaps in user journeys and how to improve user buying cohorts
• Create and maintain dynamic lists, automated lead scoring and routing rules and filed mapping
• Oversee data health and compliance with regional data privacy laws as well as manage data and automation practices to adhere to GDPR
• Troubleshoot technical issues related to HTML templates, responsive design, email testing, A/B testing, list segmentation and other aspects of email campaign execution
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
• Generate break-through analytical insights that drive significant email subscriber growth and response improvement
• Help develop and implement lead management automation, including grading, scoring, lead assignment, and notifications
• Document regular marketing automation processes, programs, and procedures
• Measure, analyze marketing campaign performance and provide insights/status and recommendations

Required Knowledge:

• 5+ years of experience as a Marketing automation manager
  
• Experience with marketing automation platforms (Pardot and Marketo), certification a plus
  
• Good understanding of funnels, sprint agile ways of working, creative wireframes marketing briefs
  
• Advanced Microsoft Office skills (PowerPoint, Excel, Word)
  
• Project management skills with the ability to multi-task and complete projects flawlessly under tight project deadlines without much supervision
  
• Desire for working in a fast-paced environment, comfort with change, and a willingness to roll up your sleeves and get the job done, whatever it takes
  
• Must have superior communication skills, both written and verbal
  
• Expert knowledge of database management concepts and best practices
  
• Must be highly organized and self-motivated with a sense of urgency