Hospital Marketing Manager

Hospital Marketing Manager Job Opportunity

Location: North 24 Parganas (Preferred)
Industry: Hospital/Healthcare

Job Type: Full-Time

Job Description

We are seeking a Hospital Marketing Manager to lead and execute innovative marketing strategies within the healthcare sector. This role plays a crucial part in bridging the gap between healthcare services and the target audience, ensuring that the organizations offerings are effectively communicated and reach the intended market.

The ideal candidate will possess a strong understanding of the hospital industry, along with expertise in marketing principles and digital tools. As a Hospital Marketing Manager, you will work closely with medical professionals, sales teams, and external agencies to develop impactful campaigns that drive patient engagement, brand awareness, and revenue growth.

Key responsibilities include developing marketing plans, analyzing market trends, managing budgets, implementing strategic campaigns, and ensuring compliance with healthcare regulations. This role requires a strategic thinker who can balance creativity with data-driven decision-making while ensuring all marketing efforts are both effective and compliant.

Key Responsibilities

• Develop and implement comprehensive marketing plans to enhance hospital visibility.
• Design and execute targeted campaigns to attract and retain patients.
• Collaborate with healthcare professionals to create engaging marketing content.
• Analyze market trends and adjust strategies accordingly.
• Manage marketing budgets and allocate resources effectively.
• Ensure all marketing materials comply with healthcare regulations and standards.
• Oversee digital marketing efforts, including SEO, social media, and email campaigns.
• Monitor and report on campaign performance using analytics tools.
• Mentor junior staff and foster a culture of innovation and excellence.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably within the Hospital/Healthcare industry.
• Strong understanding of healthcare regulations and compliance requirements.
• Proficiency in digital marketing tools and analytics platforms.
• Excellent communication and leadership skills.
• Ability to manage multiple projects and meet deadlines.
• Creative thinker with a data-driven approach to decision-making.

Preferred Candidate Profile

• Candidates from North 24 Parganas will be given preference.
• Candidates with strong doctor contacts will be prioritized.

How to Apply

Interested candidates can send their detailed resume to hr_kgh@keical.edu.in