Assistant General Manager - Brand Manager - FMCG/Retail/Real Estate (5-8 yrs)

1. Play the Marketing role for launch Media planning:

- Responsible for creation of new project website: content (images, copy & blogs), readiness (testing, Chatbot, mobile + Desktop), & SEO performance

- Track brand infringement & chatter around the project

2. Campaign Monitoring and Analysis:

- Adjust media campaigns based on customer response and performance data to optimize results

3. Customer journey:

- Map the customer journey at each phase: Awareness, consideration and conversion and plan media platform & communication at each touchpoint

4. Creative Collaboration:

- Collaborate with the creative studio to ensure all marketing materials align with business objectives and are factually accurate

5. Sustenance tracking

- Understand regional/projects business requirements & device strategies to achieve objectives in-line with brand goals