Performance Marketing Lead

Job Description
Performance Marketing Specialist
Khyaal is Indias #1 App for senior citizens. We are on a mission to enrich the lives of
senior citizens in India. We are engaging, educating, and empowering seniors through
our live sessions, games, safe payments, on-demand assistance, part-time jobs, and
other features on the Khyaal App.
Job Summary:
As a Performance Marketing Specialist, you will be responsible for planning, executing,
and optimizing marketing campaigns across various channels, including digital and
traditional platforms. You will leverage your expertise in data analysis, marketing
strategies and will work closely with the Creative Director to develop campaigns, drive
measurable results and enhance brand visibility.
Responsibilities:
1. Developing Marketing Strategies:
a. Develop comprehensive marketing strategies aligned with business goals.
b. Tailor campaigns effectively based on target audiences and market segments.
2. Campaign Execution and Optimization:
a. Plan, execute, and manage marketing campaigns across digital and traditional
channels, including but not limited to:
i. Digital: PPC advertising, SEO, email marketing, social media advertising,
content marketing.
ii. Traditional: Print ads, radio, TV, outdoor advertising.
b. Monitor campaign performance and conduct A/B testing to optimize key metrics
such as CTR, conversion rate, ROI, etc.
c. Use analytical tools and platforms to track campaign performance and make
data-driven decisions.
3. Content Development and Creative Ideation:
a. Collaborate with the creative team to develop compelling content and creatives for
marketing campaigns.
b. Develop innovative ideas to engage target audiences and differentiate our brand in
the market.

4. Budget Management:
a. Manage marketing budgets effectively, ensuring optimal allocation of resources to
maximize ROI.
b. Monitor spending and adjust strategies as needed to stay within budgetary
constraints.
5. Market Research and Competitive Analysis:
a. Conduct market research and competitive analysis to stay informed about
industry trends, consumer preferences, and competitor strategies.
b. Use insights to inform marketing strategies and identify opportunities for growth.
6. Cross-Functional Collaboration:
a. Work closely with other departments such as sales, product development, and
community to align marketing efforts with overall business objectives.
b. Communicate regularly with stakeholders to provide updates on campaign
performance and solicit feedback.
Qualifications:
● Bachelor's degree in Marketing, Business Administration, or related field.
● Proven experience of minimum 3 years in performance marketing roles, with a focus on
both digital and traditional channels.
● Strong understanding of digital marketing platforms and tools (e.g., Google Ads,
Facebook Ads Manager, SEO tools, email marketing platforms).
● Familiarity with traditional marketing channels and strategies.
● Excellent analytical skills and proficiency in data analysis tools (e.g., Google Analytics,
Excel).
● Creative thinking and problem-solving abilities. ● Strong communication and interpersonal skills.
● Ability to multitask and manage multiple projects simultaneously.
● Results-oriented mindset with a focus on driving measurable outcomes.
Join us at Khyaal and make a meaningful impact on the lives of senior citizens. Help us
in our mission to enhance the aging experience of our seniors. If you have served the
nation and are looking for an exciting and fulfilling opportunity, apply today!