Campaign Management: Create, run, and monitor performance marketing campaigns on Meta and Google Ads to drive traffic, engagement, and conversions.
Strategy Development: Develop and implement performance marketing strategies to meet business goals and objectives. Performance Analysis: Analyse campaign performance data to optimize and improve ROI, providing insights and recommendations for continuous improvement.
SEO and Affiliate Marketing: Utilize basic knowledge of SEO to enhance campaign effectiveness and collaborate on affiliate marketing initiatives.
Budget Management: Manage and allocate budgets effectively to maximize the impact of marketing spend.
A/B Testing: conduct A/B testing to optimize ad creatives, copy,and targeting strategies.
Reporting: Generate detailed performance reports and present findings to stakeholders, highlighting key metrics and insights.
Market Research: Stay updated on industry trends, competitor activities, and emerging platforms to identify new opportunities.
Cross-Functional Collaboration: Work closely with the creative, content, and ecommerce teams to ensure cohesive and effective marketing efforts.