Digital Marketing Executive

Key Responsibilities:

• Develop and execute digital marketing campaigns across multiple channels (social media, email, website, PPC, etc.).
• Create, manage, and optimize social media profiles and campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
• Analyze website traffic, performance, and engagement through tools like Google Analytics.
• Collaborate with the content team to create SEO-friendly content for blogs, websites, and other platforms.
• Conduct keyword research and implement SEO strategies to improve website rankings.
• Manage and optimize paid campaigns (Google Ads, Facebook Ads, etc.) to meet KPIs.
• Develop and manage email marketing campaigns, including design, content creation, and performance tracking.
• Monitor and report on industry trends, competitor activities, and best practices.
• Engage with customers on social media platforms and respond to inquiries.
• Implement affiliate marketing and other partnership campaigns.
• Create performance reports on the effectiveness of digital marketing strategies and campaigns.
• Stay up-to-date with the latest digital marketing tools and technologies.

Skills & Qualifications:

• Experience in SEO, SEM, PPC, and email marketing.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Strong understanding of content creation and copywriting.
• Good communication skills and ability to analyze digital metrics.
• Ability to work collaboratively with various teams.