Senior Digital Marketing Specialist

Job role: Digital Marketing Specialist

Location: Kolkata(WFO)

Roles and Responsibilities:

• Design and develop successful marketing campaigns; own their implementation from ideation to execution.
• Plan and execute all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns by defining requirements, tasks, and resources associated with SEO strategy. Both off-page on-page with keywords strategy
• Measure and report performance of all marketing activities and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Design and produce engaging content for social media, paid internal media that can attract and convert our target customers.
• Oversee development of marketing material, collaterals, ads, app content, etc.
• Experiment with a variety of new channels around community, content, video, influencers, etc. to drive brand awareness.
• Track the efficiency and effectiveness of the marketing campaigns.
• Track consumer insights and engagement to improve the effectiveness of the campaigns.
• Plan and lead service launches by determining scope, messaging, timing, and priorities for marketing tactics to drive service awareness and adoption.
• Conceptualize and Execute Demand Generation activities.
• Support marketing and sales teams with messaging, content, and collateral to differentiate our services offering and convert prospects into customers
• Improving the user experience on the company website (includes design, content, and usability)
• Collaborate with internal teams to create landing pages and optimize the user experience   

Required candidate profile:

• We are looking for a highly motivated marketing professional with 4-plus years in software services marketing and brand-building experience
• Strong networking skills with the ability to build and maintain strong relationships with business, operations, and technology teams internally and externally.
• Excellent verbal and written communication skills, excellent presentation skills, and excellent negotiation skills. Ability to engage with senior management.

Why Join Us?

• Collaborative and innovative work culture
• Hands-on learning and skill development opportunities.
• Exposure to various aspects of digital marketing.

For further discussion directly mail us at hr@karmicksolutions.com