Karbon Card - Growth Leader (5-7 yrs)

Job Title: Growth Leader.

About Karbon:

- Karbon Card is a B2B payment solution for India's finance leaders, entrepreneurs, business owners and corporate executives.

- We serve 1500+ teams across India, including decorated companies and tech unicorns.

- 2019/7 Launched and became an instant hit among Bangalore founders.

- 2021/8 Graduated from Y-Combinator (YC S21') among the top growth picks.

- 2021/9 Closed $12mn pre-A round.

- 2022/2 Closed $15mn A round.

- We are seeking an expert in customer acquisition (sales) funnel conversion improvement to lead the growth effort.

- Strong knowledge of conversion funnel concept, automation tools, data-driven decisioning and digital marketing.

This is a leadership job:

- You will have a substantial influence on Karbon FX s marketing and acquisition strategy and achieve the goal by leading a group of talented young growth associates.

Core objectives of this job:

- Conversion improvement: Improve the acquisition funnel performance.

- Target identification: Ideate, identify and demonstrate effectiveness of targeting strategy.

- Campaign and engagement operations: Demonstrate expertise in B2B data source access, enrichment, campaign operation and engagement techniques.

- Insight development: Improve the quality of decision through rigorous hypothesis and iterative experiments.

Competency.

- Deep experience in managing CRM, automation tools, data tools for marketing purposes, ie, Airtable, customer. io, LinkedHelper, etc.

- Experience in online and offline marketing tactics, outbound engagement campaigns and feedback loop.

- Deep knowledge of B2B digital marketing strategies.

- Highly result oriented.

- Strong execution skill.

- Communicate purposefully, with clarity and precision.

Your Day-to-day Job Responsibilities:

- Plan and launch growth campaigns on various platforms and tools.

- Analyze campaign results.

- Maintain dashboards & databases.

- Design campaigns with clear goals.

- Execute with precision.

- Plan next growth campaign.

- Conclude campaign performance, assess gap between goal and actual performance, analyze root cause and propose optimization.

Qualification:

- 4+ years of growth marketing experience.

- 1+ years of leadership experience.

- Engineering / computer science background is required.