Marketplace eCommerce - Performance Marketing

Advertising and Campaign Management

Manage Marketplaces advertising portals for like Amazon, Flipkart, and Myntra, ensuring optimal performance with low COS (Cost of Sales).

Create, monitor, and optimize Amazon AD campaigns.  

Develop and manage promotions, coupons, deals, and discounts across marketplaces to boost visibility and sales.

Content and Store Management

Create A+ content and develop engaging store pages to enhance customer experience.

Implement Managing keyword research tools and ad optimization techniques to improve AD performance.

Competitor Analysis and Repricing

Conduct competitor research and manage dynamic repricing strategies to stay competitive.

Sales and ROI Optimization

Drive sales growth while maintaining a strong focus on ROI and overall performance improvement.

Analyze search term reports, advertised product performance, and sales data to identify trends and opportunities.

Perform sales trend analysis to identify high-performing and underperforming SKUs.

Data Analysis and Reporting

Leverage data analytics to drive decisions, track KPIs, generating actionable insights. and optimize strategies based on performance data.

Analyse customer behaviour to identify trends, opportunities, and areas for improvement.

Generate detailed reports on sales, traffic, and customer engagement, presenting findings to stakeholders effectively.

Operational Problem-Solving

Address operational challenges, including listing issues, customer complaints, and order fulfilment problems, with a focus on resolution and process improvement.

Resolve product-related queries like inactive listings and merging reviews.

Coordination and Communication

Collaborate with Amazon Support and other marketplace teams to ensure smooth operations.

Communicate campaign insights and recommendations effectively to stakeholders.

Key Skills and Competencies

Expertise in managing eCommerce marketplace ad platforms (e.g., Amazon, Flipkart).

Strong analytical skills for interpreting campaign performance metrics and driving data-based decisions.

Proficiency in sales trend Data analysis, keyword research tools, and AD optimization techniques.

Experience in A+ content creation and store management.

Excellent problem-solving, communication, and presentation skills.