Seo Specialist

Key Responsibilities:

• Develop and implement SEO strategies to improve search rankings and drive traffic.
• Conduct keyword research and optimize on-page elements such as product pages, metadata, and headings.
• Collaborate with content teams to create SEO-optimized product descriptions and blog posts.
• Perform technical SEO audits, resolve crawl issues, and improve site performance, including speed and mobile optimization.
• Build and execute link-building strategies to enhance domain authority.
• Monitor and analyze SEO performance using tools like Google Analytics, SEMrush, and Ahrefs.
• Optimize e-commerce funnels for better conversion from organic traffic.
• Conduct competitor analysis and adjust strategies based on market trends.
• Regularly update SEO tactics to align with algorithm changes and industry best practices.

Key Result Areas (KRAs):

• Organic Traffic Growth: Achieve set targets for increasing organic traffic.
• Keyword Rankings: Improve rankings for targeted product and category keywords.
• On-Page SEO: Continuously optimize product and landing pages for SEO.
• Technical SEO Health: Ensure fast, error-free, and mobile-optimized website performance.
• Link Building: Secure high-quality backlinks to improve domain authority.
• SEO Reporting: Provide regular SEO performance reports and actionable insights.
• Competitive Analysis: Stay ahead of competitors through regular analysis and strategy tweaks.