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25 K L University Jobs

PPC Manager

4-6 years

Delhi/Ncr

1 vacancy

PPC Manager

K L University

posted 16hr ago

Job Role Insights

Fixed timing

Job Description

Job Title: PPC Manager

Employment Type: Full-time

Position Overview

KL University is seeking an experienced and analytical PPC Manager to lead and manage paid advertising campaigns across various digital platforms. The ideal candidate will have a strong understanding of pay-per-click (PPC) strategies, campaign optimization, and data-driven decision-making. With 3-5 years of experience in digital advertising, you will play a crucial role in driving the university's online visibility, lead generation, and overall marketing success.

Key Responsibilities

1. Campaign Management

  • Plan, create, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels (Facebook, Instagram, LinkedIn, etc.).
  • Monitor and adjust campaigns to ensure they meet performance objectives such as ROI, CTR, and conversion rates.

2. Strategy Development

  • Develop data-driven PPC strategies aligned with the university's marketing goals.
  • Conduct competitor analysis to identify opportunities for improvement and innovation.
  • Research and implement best practices in keyword targeting, audience segmentation, and ad placement.

3. Performance Analysis and Reporting

  • Analyze campaign performance metrics and generate detailed reports for stakeholders.
  • Use insights to refine strategies and improve campaign effectiveness.
  • Monitor budgets to ensure cost-efficiency and alignment with marketing objectives.

4. Collaboration and Coordination

  • Work closely with the content, design, and marketing teams to create impactful ad creatives and landing pages.
  • Coordinate with academic departments to develop targeted campaigns for specific programs and initiatives.

5. Trend Monitoring and Innovation

  • Stay updated on the latest trends in PPC advertising and digital marketing.
  • Experiment with new ad formats, bidding strategies, and platform features to maximize results.

Qualifications

Education

  • Bachelors or masters degree in marketing, Advertising, Business Administration, or a related field.

Experience and Skills

  • 4-6 years of experience in managing PPC campaigns with a proven track record of success.
  • Proficiency in PPC platforms like Google Ads, Bing Ads, and social media advertising tools.
  • Strong analytical skills with expertise in tools like Google Analytics, SEMrush, or similar.
  • Experience in A/B testing, conversion rate optimization, and bid management.
  • Familiarity with budget management and forecasting.

Attributes

  • Detail-oriented with excellent problem-solving skills.
  • Strong communication and collaboration abilities.
  • Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.


Timings: 9:00 AM to 5:00 PM

Workdays: Monday Saturday




Employment Type: Full Time, Permanent

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People are getting interviews at K L University through

(based on 22 K L University interviews)
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54%
27%
5%
5%
9% candidates got the interview through other sources.
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What people at K L University are saying

Manager PPC salary at K L University

reported by 3 employees with 4-6 years exp.
₹8 L/yr - ₹12 L/yr
16% less than the average Manager PPC Salary in India
View more details

What K L University employees are saying about work life

based on 293 employees
70%
94%
59%
100%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

K L University Benefits

Soft Skill Training
Education Assistance
Job Training
Cafeteria
Health Insurance
Gymnasium +6 more
View more benefits

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