PPC Manager

Job Title: PPC Manager

Employment Type: Full-time

Position Overview

KL University is seeking an experienced and analytical PPC Manager to lead and manage paid advertising campaigns across various digital platforms. The ideal candidate will have a strong understanding of pay-per-click (PPC) strategies, campaign optimization, and data-driven decision-making. With 3-5 years of experience in digital advertising, you will play a crucial role in driving the university's online visibility, lead generation, and overall marketing success.

Key Responsibilities

1. Campaign Management

• Plan, create, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels (Facebook, Instagram, LinkedIn, etc.).
• Monitor and adjust campaigns to ensure they meet performance objectives such as ROI, CTR, and conversion rates.

2. Strategy Development

• Develop data-driven PPC strategies aligned with the university's marketing goals.
• Conduct competitor analysis to identify opportunities for improvement and innovation.
• Research and implement best practices in keyword targeting, audience segmentation, and ad placement.

3. Performance Analysis and Reporting

• Analyze campaign performance metrics and generate detailed reports for stakeholders.
• Use insights to refine strategies and improve campaign effectiveness.
• Monitor budgets to ensure cost-efficiency and alignment with marketing objectives.

4. Collaboration and Coordination

• Work closely with the content, design, and marketing teams to create impactful ad creatives and landing pages.
• Coordinate with academic departments to develop targeted campaigns for specific programs and initiatives.

5. Trend Monitoring and Innovation

• Stay updated on the latest trends in PPC advertising and digital marketing.
• Experiment with new ad formats, bidding strategies, and platform features to maximize results.

Qualifications

Education

• Bachelors or masters degree in marketing, Advertising, Business Administration, or a related field.

Experience and Skills

• 4-6 years of experience in managing PPC campaigns with a proven track record of success.
• Proficiency in PPC platforms like Google Ads, Bing Ads, and social media advertising tools.
• Strong analytical skills with expertise in tools like Google Analytics, SEMrush, or similar.
• Experience in A/B testing, conversion rate optimization, and bid management.
• Familiarity with budget management and forecasting.

Attributes

• Detail-oriented with excellent problem-solving skills.
• Strong communication and collaboration abilities.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Timings: 9:00 AM to 5:00 PM

Workdays: Monday Saturday