We are seeking a detail-oriented and results-driven PPC Executive to join our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing pay-per-click campaigns across various platforms to drive traffic, increase brand awareness, and achieve conversion goals. This role requires a strong analytical mindset, creativity, and a passion for digital marketing.
Key Responsibilities
Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
Conduct keyword research and selection to optimize campaigns for maximum ROI.
Monitor and analyze campaign performance, making data-driven adjustments to improve results.
Create compelling ad copy and landing pages that drive conversions.
Manage budgets and bids to ensure efficient allocation of resources.
Stay up-to-date with industry trends and best practices in PPC and digital marketing.
Collaborate with cross-functional teams, including SEO, content, and design, to align marketing strategies.
In-depth knowledge of Google Analytics 4 to understand user behavior and define custom events to track conversion.
In-depth knowledge of Google Tag Manager to implement custom events based on user behavior and track conversion.
Prepare and present regular performance reports and insights to stakeholders.
Personal Attributes
Strong analytical and problem-solving skills.
Excellent attention to detail and organizational abilities.
Ability to work independently and as part of a team.
Creative thinker with a passion for digital marketing.
Strong communication skills, both written and verbal.
Results-oriented with a focus on achieving targets.
Education and Qualification
Bachelor s degree in Marketing, Business, or a related field.
Proven experience in managing PPC campaigns (1-2 years preferred).
Familiarity with Google Ads, Bing Ads, and Meta advertising platforms.
Knowledge of web analytics tools (e. g. , Google Analytics, Google Tag Manager, Taboola).
Google Ads certification is a plus.
Join our team and be part of creating impactful campaigns that make a difference for our clients. If you re a creative thinker with a passion for words and a drive to succeed, we d love to hear from you!
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