Manager - Marketing & Branding - Auto (3-8 yrs)

Location: Gurgaon

Department: Marketing & Branding

Job Title: Asset Monetization Manager

Job Overview:

We are seeking professionals who have experience in monetizing assets (fleet of vehicles like cars, buses, autos, etc.) through partnerships with branding and advertising agencies.

- The role focuses on utilizing a fleet of cabs for branding and advertising purposes. The candidate should have experience in contacting branding and advertising agencies, negotiating contracts, and managing fleet-based advertisement campaigns.

Key Responsibilities:

- Identify and build relationships with branding and advertising agencies across India.

- Manage negotiations related to vehicle branding, ad space, and pricing for campaigns.

- Oversee end-to-end advertising campaigns on a fleet of vehicles, including execution, and monitoring.

- Work closely with the internal operations team and external stakeholders to coordinate campaigns.

- Develop and maintain pricing strategies based on fleet utilization and market demand.

- Ensure adherence to contractual obligations with advertisers and monitor campaigns.

- Resolve issues related to branding and advertising agencies management, and campaign execution.

Qualifications:

- Experience in fleet-based advertising is preferred.

- Strong knowledge of advertising, branding, or marketing partnerships.

- Proven track record in executing branding campaigns.

- Excellent communication and negotiation skills.

- Knowledge of fleet operations.

- Ability to manage multiple stakeholders and campaigns simultaneously.

Desired Candidate Profile:

- Minimum 4+ years of experience in branding, marketing, or advertising roles (e.g., vehicle branding).

- A strong network within the advertising or branding industry.

-Familiarity with the taxi or transportation industry is a plus."