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Marketing Executive
Iwashhub
posted 4mon ago
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Job Description
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of communications and media actions across offline, online and social media.
- Participating in product development, pricing and supporting new product launches.
- Guiding the Advertising & Promotion budget.
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing material and collateral in line with brand direction.
- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
- Tracking effectiveness of various campaigns and course correcting as required.
- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
- Leading the planning and implementation of PR and initiatives related to the brand.
- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
- Using customer insights to construct effective CRM campaigns.
- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
- Planning and executing viral marketing campaigns across a range of social media platforms.
Ideal Profile
- You have at least 1 year experience ideally in Brand Marketing / Brand Manager or Marketing Communications within Consumer and Professional Services industry.
- Experience within would be a strong advantage.
- You pay strong attention to detail and deliver work that is of a high standard
- You enjoy finding creative solutions to problems
- You are a strong networker & relationship builde
Employment Type: Full Time, Permanent
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