SEO SPECIALIST

We are looking for a SEO specialist to maximize the volume of inbound organic traffic from search engines to client websites, through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

RESPONSIBILITIES:

• Experience with Google s Keyword Tool
• Experience with Google and Bing s services, including Analytics and Webmaster Tools
• The ability to deploy an effective local and long-tail search strategy
• A solid grasp of how blogging, press releases, social media, and related strategies go hand- in-hand with SEO
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
• Knowledge in competitor analysis and persona overview
• Collaborate with cross-functional teams, such as content creators and developers, to ensure that all content is optimized for search engines
• Manage link building campaigns and monitor the results to ensure that links are relevant, high quality, and provide value to our users
• Conduct keyword research and analysis to identify new opportunities for ranking and traffic growth
• Analyse competitors and their SEO strategies to identify areas for improvement

REQUIREMENTS:

• Develop optimization strategies that increase the companys website search engine results rankings
• Execute tests, collect and analyse data and results, and identify trends and insights in order to achieve maximum ROI
• Manage the expenses of SEM campaigns, staying on budget, estimating monthly costs, and reconciling differences
• Create and execute link building strategy
• Determine measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance
• Perform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materials

Job Type: Full-time Shift: Day shift Ability to commute/relocate:

15, Gowri Nivas, Kanniah Street, (Off. North Usman Road) T.Nagar, Chennai - 600 017.

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