Industrybuying.com - Assistant Manager - CRM & Retention (3-7 yrs)

Assistant Manager - CRM & Retention

Responsibilities:

- Develop and execute CRM campaigns to drive customer retention, loyalty, and revenue through email, SMS, WhatsApp, and push notifications, using data-driven insights.

- Identify and segment customer needs to optimize journeys and deliver impactful experiences across the sales funnel and post-purchase phases.

- Collaborate with cross-functional teams to maintain consistent messaging and enhance the overall customer experience.

- Track and analyze key CRM metrics such as retention %, open rates, CTR, conversion rates, and customer lifetime value to refine strategies.

- Manage and optimize loyalty programs, utilizing A/B tests to continuously enhance campaign quality and effectiveness.

- Utilize customer feedback to shape and refine CRM strategies for improved engagement and retention.

- Create and manage events within CleverTap to support targeted and personalized campaign execution.

- Develop and automate customer journeys across channels for efficient campaign delivery.

- Ensure regulatory compliance with data privacy standards to protect customer information.

- Report on CRM performance via dashboards, using insights to adapt and innovate CRM approaches.

- Stay updated on CRM trends, tools, and best practices to continuously evolve the CRM and retention strategies.