Search Engine Optimization - IT (4-5 yrs)

We are seeking a Senior SEO Executive with 4-5 years of experience in SEO, PPC, and lead generation for IT-based companies. The ideal candidate should have a strong understanding of search engine algorithms, paid campaigns, and strategies to drive high-quality leads.

Key Responsibilities:

- Develop and execute SEO strategies to improve search engine rankings and organic traffic.

- Conduct keyword research, competitor analysis, and implement on-page & off-page SEO.

- Manage and optimize PPC campaigns (Google Ads, Bing Ads) to drive conversions.

- Track, analyze, and report SEO & PPC performance using tools like Google Analytics and Search Console.

- Implement lead generation strategies through SEO and paid campaigns.

- Optimize website content and landing pages for better user engagement and conversions.

- Develop link-building strategies to enhance domain authority.

- Stay updated with SEO trends, Google algorithm changes, and industry best practices.

- Collaborate with content, marketing, and development teams to align SEO efforts.

Requirements:

- 4-5 years of experience in SEO, PPC, and lead generation, preferably in an IT-based company.

- Strong knowledge of Google Ads, Bing Ads, and PPC strategies to maximize ROI.

- Proficiency in SEO tools like SEMrush, Ahrefs, Moz, Google Analytics, and Search Console.

- Experience in B2B and B2C lead generation campaigns.

- Strong analytical skills to measure and improve campaign performance.

- Excellent communication and reporting skills.

Preferred Qualifications:

- Experience with technical SEO for IT services and SaaS companies.

- Familiarity with AI-driven SEO tools and automation.